Phil Cooke, Ph.D.: What Leaders Could Learn From Clint Eastwood's "Halftime in America" Commercial

10 February 2012 11:58 AM, PST | Aol TV. | See recent Aol TV. news »

One of the big hits of Sunday's Superbowl was Chrysler's two minute TV spot, "It's Halftime in America," featuring actor and director Clint Eastwood. While it's taken some heat politically, the spot, created by agency Wieden + Kennedy, generated such an outpouring of emotion across all cultural, demographic, and political lines, I thought it was worth noting why. Right now, this country is plagued by far too many leaders who can't lead. Leaders across the political, business, and even nonprofit spectrum who arrogantly assert themselves, but who can't inspire those around them. Leaders who look for someone to blame rather than taking responsibility. So what could these guys learn from Clint's spot? Here's a few thoughts:

1. Timing matters. The fact that the spot played during the Super Bowl halftime and correlated that to "halftime in America" gave it context. Leaders don't lead in a vacuum, they speak during specific times of challenge, »

- Phil Cooke, Ph.D.

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