5 January 2012 3:14 PM, PST | Deadline TV | See recent Deadline TV news »

Everyone thinks of TV Everywhere as a mobile service, enabling pay TV subscribers to stream shows to Internet devices. But Time Warner CFO John Martin told the Citigroup Global Entertainment, Media and Telecommunications Conference that the initiative may have its biggest impact in the living room. TV Everywhere will create “an enormous amount of on-demand programming, and that could radically change the way people with Web-connected TV sets access their favorite shows. Time Warner has been promoting just such a shift based on the theory that it will help TV’s most popular channels and programs. It has signed TV Everywhere deals for its Turner channels — including TBS, TNT, and CNN — and for its HBO Go application. “HBO Go is now available to virtually everyone and Turner isn’t far behind,” Martin says. He adds that “a lot of progress is going to be made over the next 12 months” as »

- DAVID LIEBERMAN, Executive Editor

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