Paris Hilton's pink Bentley Gt making the company see red

20 October 2011 7:16 PM, PDT | Pop2it | See recent Pop2it news »

Forbes is reporting that the higher-ups at the Bentley car company are not particularly thrilled about Paris Hilton being photographed by paparazzi cruising around in a bright pink Bentley Continental Gt.

This $212,800 car is designed to appeal to younger drivers with (obviously) a lot of money, but Hilton isn't exactly the ideal spokeswoman. An insider tells Forbes that while the company appreciates that "celebrities and influencers" buy its cars, but "there's a certain element still buying it possibly for very different reasons: the follow-on crowd who just said, 'Well, so-and-so is driving the car, so I want one.'"

To counteract spokespersons like Hilton, Bentley's recent marketing campaigns have featured Carine Roitfeld, the former editor of Vogue Paris; polo player/model Nacho Figueras; and Peter Brant, an art expert/collector.

Bentley wouldn't be the first company to not want publicity from certain celebs. Back in August, Abercrombie & Fitch paid Mike »

- editorial@zap2it.com

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