The new series of Strictly Come Dancing may not have begun in earnest yet but it has already lost the ratings battle with The X Factor – at least in terms of internet search requests, according to Google.
Interest in the BBC1 dance show has been on the decline since the sixth series featuring John Sergeant three years ago, according to a snapshot of search data presented by Matt Brittin, managing director of Google's UK and Ireland operations, at the Royal Television Society Cambridge Convention on Thursday.
Brittin, demonstrating search data that is freely available »
- John Plunkett
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