Is “Avatar’s” Reign At The Top Ending?

5 February 2010 11:29 AM, PST | Studio Briefing - Film News | See recent Studio Briefing - Film News news »

The Na'vi of Avatar will go head-to-head against the New Orleans Saints and the Indianapolis Colts, and the blue-man crew is expected to be thrown for a loss. The film has continued to play strongest among young males who are expected to desert theaters on Sunday and to be active lugging home the beer, chips, and dips for Super Bowl parties on Saturday. The movie also faces competition from the romantic weepy Dear John, which is expected to attract women abandoning their homes to their husbands and boyfriends on Sunday. Some analysts are predicting that the movie could unseat Avatar as the No. 1 film at the box office for the first time in eight weeks. (The Hollywood Reporter's box-office maven Carl Diorio wrote, "This could be the last time James Cameron's Avatar tops the domestic box office.") But most feel that it can hold on until next week, when it will face the romantic comedy Valentine's Day (on Valentine's Day weekend), the fantasy film Percy Jackson and the Olympians: The Lightning Thief, and the latest remake of The Wolfman. Also opening this weekend is the action film From Paris with Love, starring John Travolta and Jonathan Rhys Myers, which some analysts regard as an odd choice for a Super Bowl weekend but point out that the previous film from its director, Pierre Morel, opened with a solid $24.7 million a year ago. »

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