Disney Exec: Moviegoers Want Spectacle, Not Story

9 August 2011 12:08 PM, PDT | Studio Briefing - Film News | See recent Studio Briefing - Film News news »

Walt Disney Animation Studios chief technical officer Andy Hendrickson has argued that the notion that what draws moviegoers to the theater is a good script is utter “bull***t.” Daily Variety reported today (Tuesday) that on Sunday, Hendrickson showed a chart of the top 12 films of all time to attendees at the Siggraph conference in Vancouver. Every one, he noted, was a spectacle. Pointing out that one of them was his own studio’s Alice in Wonderland, which was released last year, Hendrickson said, “The story isn’t very good, but visual spectacle brought people in droves. And Johnny Depp didn’t hurt.” As reported by the Vancouver Sun, Hendrickson also urged studios to let go of their penchant for trying to keep technical developments shrouded in secrecy. “There needs to be sharing and collaboration between the different studios because the more people understand coming in, the better off they will be,” he said. »

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