- 10 November 2009, 12:29PM -05:00
- by Bollywood Hungama News Network
South Asia's largest digital entertainment company, Hungama Digital Media Pvt. Ltd, today announced a strategic alliance with Emi Music in India, Pakistan, Sri Lanka and Bangladesh. The agreement covers the distribution across multiple digital platforms and formats, via internet and mobile. As Emi and Warner Music have a licensing partnership covering these countries, the deal includes Warner Music's digital content. The partnership will provide Hungama's consumers with a world-class collection of music from classic artists, contemporary global stars and up-and-coming talent. Commenting on the association, Stefan Blom, Emi Music's Executive Vice President Commercial Development for the region, said "We are very pleased to announce this new partnership with such and innovative and progressive company as Hungama. The digital music market in South Asia is still in the early stages of development, with new products and services being developed and network speeds increasing, offering great potential for our artists on Hungama's platforms.
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