6 October 2009 9:07 AM, PDT | The Hollywood Reporter | See recent The Hollywood Reporter news »

Cannes -- Brash met business on Tuesday as Joan Rivers brought her brazen comedy to MIPCOM to promote "The Comedy Central Roast of Joan Rivers." The Cannes police squad met its match as the chief of fashion police hammed it up along the Croisette to promote the 90-minute roast.

"Funny is funny. It's that simple," Rivers said of the response to the show. The comedy genre has been a popular one at this year's Mipcom, which Rivers attributes to the uneasy global financial climate. "When you don't know if you're going to be working next week, or if your bank is going to stay open or if you did in fact invest with Bernie Madoff, you're glad to laugh," she said.

Rivers also is in town promoting TVLand's hit "How'd You Get So Rich?" from Mark Burnett and Zoo Prods. So how »

- By Rebecca Leffler

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