2 May 2011 7:50 AM, PDT | Deadline | See recent Deadline news »

Exclusive: Justin Reardon, whose highlights in commercials include co-creating (and serving as the art director) on the memorable Wassup! and the Howaydoin' campaigns for Budweiser, will make his feature directing debut on Convention, a comedy that will be sold at the Cannes Film Festival by Hollywood Studios International. Scripted by Christopher Painter (The Adventures of Jimmy Neutron: Boy Genius) and produced by Paul Schiff and Tai Duncan, Convention takes place at a national packaging convention, where an underachieving inventor unveils his latest creation -- the 5-sided box. It seems like a game-changing innovation, until the inventor learns that each time he makes the special fold involved in assembling the box, he's ripping a small hole in the universe. If the invention takes hold, it might end the world. The film will begin production in the fall, with Hsi chairman/CEO Steven Saxton and Hsi president Eric Christenson exec producing. ICM »


- MIKE FLEMING

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