10 July 2009 8:57 AM, PDT | Vanity Fair | See recent Vanity Fair news »
At one point in Scream 2, a character lays out the rules for a successful horror sequel: “The body count must always be bigger,” and “the death scenes are much more elaborate, with more blood and gore.” The same imperative to top oneself applies to comedy sequels, too. Except that in the case of Brüno, Sacha Baron Cohen’s follow-up to his 2006 stunt-farce, Borat, “blood and gore” should be replaced with “cock and balls.” (Horror and comedy are structurally identical, the only difference being the type of instinctual response they’re designed to elicit from a crowd. It’s no accident comedians speak of “killing” or “slaying” an audience.) The challenge was particularly tough for Baron Cohen, whose raw comic material—gullible people—gets scarcer as he gets more famous. He’s expected to do more with less. When he first conquered America with Da Ali G Show, he was »
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