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Forget Recession: 7-Eleven Betting On Apocalypse

1 May 2009 2:37 AM, PDT | Studio Briefing - Film News | See recent Studio Briefing - Film News news »

7-Eleven stores will make the most of their virtual destruction following a nuclear attack in the upcoming Terminator Salvation. The Dallas-based convenience retailer announced what it called its "biggest participation ever in a major motion picture," beginning today (Friday). That participation includes a wrecked store standing in the background as two "mega-machines" battle humans in a major fight scene, toys and video games, an online sweepstakes, and lots of Terminator Slurpee items, including an orange-lychee Slurpee drink called Apocalyptic Ice, produced especially for the 7-Eleven-Warner Bros. tie-in by the Coca-Cola company. The movie is set to open on May 21.

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