7 January 2009 1:38 AM, PST | From Studio Briefing - Film News | See recent Studio Briefing - Film News news
In an otherwise dismal holiday shopping period, sales of The Dark Knight DVD proved to be an exception, with Best Buy, Virgin Megastores and other retailers reporting record sales of the disc, according to Video Business. Best Buy said that sales of the Batman movie were the best in its history. "It was the most units we ever sold in a week," Best Buy spokesman Brian Lucas told Video Business. "It's a case where our core customer demographic was really drawn to the title." Virgin Megastores reported that Blu-ray sales of the movie at its stores were the best in the high-definition format's history. It also noted that sales of the multi-disc special-edition version nearly equaled those of the single-disc.
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