7 January 2009 1:38 AM, PST | From Studio Briefing - Film News | See recent Studio Briefing - Film News news
The first full-scale 3-D presentation of a football game on movie screens throughout the country is scheduled to take place on Thursday when some 80 theaters nationwide carry the Bcs National Championship Game between Florida and Oklahoma. The feed will be provided by Fox Sports, which will use Burbank, CA-based 3eality Digital to shoot the game and Cinedigm Digital Cinema of Morristown, NJ to transmit it to the theaters. Fox will provide the play-by-play announcers and commentators. Reporting on the test, today's Wall Street Journal observed, "Some industry observers wonder if fans will be willing to sit still in a theater and snack on popcorn while watching the game. Technical glitches have occurred in previous tests, such as an interruption in the satellite feed. In short, it's unclear if the game will be merely a novelty, or a whole new way to experience game day." The newspaper said that pre-orders for tickets, which are selling for $18-22 have been strong.
