5 January 2009 1:39 AM, PST | From Studio Briefing - Film News | See recent Studio Briefing - Film News news
DreamWorks Animation is planning to distribute 150 million 3-D glasses so that Super Bowl viewers will be able to watch a three-minute clip of Monsters vs. Aliens during the Super Bowl telecast on February 1. In an interview with the Associated Press, DreamWorks Animation chief executive Jeffrey Katzenberg called the stunt "perhaps the biggest media-advertising event in history" and said that it would cost "tens of millions of dollars." The glasses will be available without charge at 28,000 locations at grocery, drug and electronics stores and big-box retailers. The following night they may be used to view a 3-D episode of NBC's Chuck.
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