Put another way, the older you get, the more you watch, according to a report due out today from Deloitte indicating that "Millennials," the generation of 14- to 25-year-olds, watches just 10.5 hours of TV a week.
That compares to 15.1 hours for those belonging to Generation X (ages 26-42), 19.2 hours for Baby Boomers (43-61) and 21.5 hours for Matures (62-75).
Lest one assume Millennials are shunning broadcast and cable in favor of watching DVDs on their TV screens -- they're not. They spend less time watching DVDs of movies and TV shows on television sets, 4.8 hours a week, than do Gen Xers.
They are, though, spending more time watching DVDs on a computer -- 1.9 hours a week -- than any other age group.
But while Millennials are watching the least amount of TV, they are spending the most time with media in general,