28 November 2008 1:32 AM, PST | Studio Briefing - Film News | See recent Studio Briefing - Film News news »
Rosie O'Donnell's live variety special on NBC Wednesday turned out to be a loser not only with critics but with viewers as well. According to Nielsen Media Research, Rosie Live! attracted just 5.04 million viewers in the 8:00 p.m. hour, even fewer viewers than tuned in the previous week for Knight Rider, the usual occupant of the time period -- a show that many believe is on the brink of cancellation because of low ratings. An unnamed executive at a rival network told Reuters: "There's a notion that the climate is right for the [variety show] genre to make a comeback. ... I guess we now know what not to do, thanks to Rosie." By contrast a Barbara Walters Special, in which O'Donnell's former The View colleague interviewed Barack Obama, attracted 11.65 million viewers at 10:00 p.m.
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