18 November 2008 1:31 AM, PST | Studio Briefing - Film News | See recent Studio Briefing - Film News news »
Owners of TiVo digital recorders connected to the Internet will be able not only to access movies and television shows on their devices but pizzas as well, thanks to a deal between TiVo and Domino's announced on Monday. The two companies said that TiVo subscribers will now be able to order pizza with a click of their remote button and track delivery timing. Domino's marketing exec Rob Weisberg said in a statement, "This is the first time in history that the 'on-demand' generation will be able to fully experience couch commerce by ordering pizza directly through their television set." TiVo suggested that the deal comes as a kind of response to advertiser concerns that digital TV recorders allow viewers to skip their commercials. TiVo ad exec Karen Bressner said that the deal with Domino's "offers yet another advertising solution as commercial avoidance continues to increase." Noting that Domino's stock has fallen 71 percent in the past year, today's (Tuesday) Wall Street Journal quoted analysts as blaming higher pizza prices due to higher ingredient costs on slowdown in the business. Pizza, it said, is no longer perceived as being a good value. »
