25 August 2008 10:36 AM, PDT | From Studio Briefing - Film News | See recent Studio Briefing - Film News news
While NBC has said it raked in more than $1 billion in ad sales for the Beijing Olympic Games, only $5.75 million came from online ad revenue, according to eMarketer Inc. On Sunday, the New York Times reported that NBC had employed its NBCOlympics.com primarily as a "research laboratory" to get a handle on how consumers use the Internet. It said that most online users accessed the website to see events that they had missed on the air or to see a repeat. The Times article appeared critical of the network's decision to delay many of the events, saying that it "put the network at odds with the spirit of the Internet which rewards speed and rejects scarcity." On the other hand Yahoo! often put events on its websites before they appeared on NBC's telecasts. As a result, the newspaper observed, Yahoo! drew an average of 4.7 million unique visitors a day through Aug. 18 versus 4.3 million for NBC, according to Nielsen Media Research.
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