6 August 2008 10:37 AM, PDT | From Studio Briefing - Film News | See recent Studio Briefing - Film News news
News Corp Coo Peter Chernin predicted Tuesday that eventually the Internet will be the place TV viewers will go for reruns. Speaking about the Hulu website which News Corp owns jointly with NBC, Chernin said, "I don't necessarily look at Hulu as competitive with the broadcast networks." Rather, he said, it's an opportunity to replace the lost revenue that generally accompanies diminishing audiences for reruns. On the other hand, Chernin acknowledged that News Corp faces a new adversary in the form of user-generated video. "We live in a world of infinite choice," he said. "Our job as programmers to make sure that our programming is compelling."
