10 July 2008 10:30 AM, PDT | Studio Briefing - Film News | See recent Studio Briefing - Film News news »
The hoped-for transition of movie theaters to 3-D projection has progressed much more slowly than originally anticipated, forcing Warner Bros. to remove the "3D" letters from what was originally titled Journey to the Center of the Earth 3D. Today's (Thursday) Los Angeles Times said that as recently as last March, producers had confidently believed that at least 1,400 3-D screens would by showing the movie when it opens on Friday. Instead, there will only be about 800. Beau Flynn, one of Journey's producers, told the Times: "The conversion will happen, but it's slower than we thought it would be." Many producers and exhibitors suggest that the pace of conversion could depend on the success of the 3-D Journey. In the Times article, Ben Stassen, director of the forthcoming Fly Me to the Moon, another 3-D feature, was quoted as saying, "If Journey does well, there might be even more screens coming on." »
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