24 July 2006 | The Hollywood Reporter - Movie News | See recent The Hollywood Reporter - Movie News news »

SAN DIEGO -- The 2006 San Diego Comic-Con International, the nation's largest comic book convention, again proved to Hollywood that there is no better place to appeal to pop culture's smart set -- and even do a little damage control. With an estimated attendance of more than 100,000, the event at the San Diego Convention Center, which ran Thursday-Sunday, overflowed with zealous media consumers who provided instantaneous feedback both positive and negative. Even as some studios have excelled at wooing the crowd while others try to catch up, the Con, as it is known, continues to evolve into a broader cultural event, filled with exclusive movie sneak peeks, panels with popular filmmakers, industry parties and an exhibit floor brimming with the latest movie marketing gimmicks. One of the biggest news announcements out of the Con was Bryan Singer's confirmation of his talks with Warner Bros. Pictures about a 2009 sequel to Superman Returns. Despite a perceived shortfall at the boxoffice, particularly when compared with Pirates of the Caribbean: Dead Man's Chest, and criticisms from the superhero fan base, the Superman director was given a hero's welcome Friday. Singer elicited even more cheers when he announced that he is in negotiations to direct the sequel.


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Bryan Singer
Superman Returns (2006)
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