13 March 2004 | The Hollywood Reporter | See recent The Hollywood Reporter news »

NEW YORK -- In the video game sector, which has attracted increased attention from Hollywood and Wall Street alike in recent years, THQ Inc. stands out as one of the companies that relies heavily on titles based on licensed entertainment properties. Among the Hollywood franchises that the company has transformed into console blockbusters are Star Wars, Finding Nemo, such Nickelodeon properties as SpongeBob SquarePants and The Fairly OddParents, as well as Scooby-Doo and Power Rangers. Plus, THQ has strong extreme-sports franchises and a deal with World Wrestling Entertainment that has allowed it to release some of the most popular wrestling video games ever. Besides people in Hollywood, Wall Street observers also have taken note of THQ lately -- even though they have differing takes on where its stock may go.

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