Spotify-owned podcast studio The Ringer and World Wrestling Entertainment (WWE) have unveiled a new podcast partnership, whereby the two parties will collaborate on original content exclusively distributed on Spotify.
The Ringer produces podcasts in realms like sports, pop culture, politics, and tech, while the WWE already operates a podcast studio, WWE Original Podcasts, that serves its wrestling fan community.
First, Ringer’s The Masked Man Show with David Shoemaker, which breaks down the everything in the world of professional wrestling, has been renamed The Ringer Wrestling Show, and will publish more frequently, Spotify says. The series will also comprise conversations after major WWE pay-per-view events that will first take place on Spotify Greenroom -- the platform's Clubhouse competitor -- and then become published as podcasts.
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The Ringer produces podcasts in realms like sports, pop culture, politics, and tech, while the WWE already operates a podcast studio, WWE Original Podcasts, that serves its wrestling fan community.
First, Ringer’s The Masked Man Show with David Shoemaker, which breaks down the everything in the world of professional wrestling, has been renamed The Ringer Wrestling Show, and will publish more frequently, Spotify says. The series will also comprise conversations after major WWE pay-per-view events that will first take place on Spotify Greenroom -- the platform's Clubhouse competitor -- and then become published as podcasts.
Visit Tubefilter for more great stories.
- 8/18/2021
- by Geoff Weiss
- Tubefilter.com
Spotify’s The Ringer and WWE have teamed up to launch an audio network as part of a multi-year partnership.
Under the audio content deal, the two companies will jointly develop new, original programming for Spotify and the Ringer website. Existing WWE audio programming looking at WWE personalities both inside and outside of the ring, will become available exclusively on Spotify.
The Ringer, which ESPN alum Bill Simmons created in 2016 and still runs, was acquired by Spotify in 2020 for almost $200 million as part of the company’s push into podcasting.
The announcement of the partnership also said The Ringer will be expanding its existing wrestling coverage. The Masked Man Show, hosted by David Shoemaker and Kaz, will rebrand to The Ringer Wrestling Show and will continue on that feed, alongside new programming from WWE personalities. The Ringer and WWE will collaborate on new original podcasts, including a series from WWE personality Evan Mack,...
Under the audio content deal, the two companies will jointly develop new, original programming for Spotify and the Ringer website. Existing WWE audio programming looking at WWE personalities both inside and outside of the ring, will become available exclusively on Spotify.
The Ringer, which ESPN alum Bill Simmons created in 2016 and still runs, was acquired by Spotify in 2020 for almost $200 million as part of the company’s push into podcasting.
The announcement of the partnership also said The Ringer will be expanding its existing wrestling coverage. The Masked Man Show, hosted by David Shoemaker and Kaz, will rebrand to The Ringer Wrestling Show and will continue on that feed, alongside new programming from WWE personalities. The Ringer and WWE will collaborate on new original podcasts, including a series from WWE personality Evan Mack,...
- 8/18/2021
- by Dade Hayes
- Deadline Film + TV
Spotify will be the exclusive home for WWE podcasts under a new pact — including a new original audio content developed by WWE and Spotify’s The Ringer division.
The Ringer, the digital media and podcast company founded by ex-ESPN exec Bill Simmons that Spotify bought in 2020, plans to launch an exclusive audio network as part of a multi-year audio content partnership with WWE. In addition, existing WWE audio programming will become available exclusively on Spotify starting later in 2021.
As part of the pact, The Ringer’s current feed for “The Masked Man Show” hosted by David Shoemaker and Kaz will be renamed “The Ringer Wrestling Show” and will continue on that feed, alongside new programming from WWE personalities. In addition, using Spotify Greenroom (the streamer’s Clubhouse-like app for live audio chats), the companies will launch live sessions after every major WWE pay-per-view event with the final rooms...
The Ringer, the digital media and podcast company founded by ex-ESPN exec Bill Simmons that Spotify bought in 2020, plans to launch an exclusive audio network as part of a multi-year audio content partnership with WWE. In addition, existing WWE audio programming will become available exclusively on Spotify starting later in 2021.
As part of the pact, The Ringer’s current feed for “The Masked Man Show” hosted by David Shoemaker and Kaz will be renamed “The Ringer Wrestling Show” and will continue on that feed, alongside new programming from WWE personalities. In addition, using Spotify Greenroom (the streamer’s Clubhouse-like app for live audio chats), the companies will launch live sessions after every major WWE pay-per-view event with the final rooms...
- 8/18/2021
- by Todd Spangler
- Variety Film + TV
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