During a time in which competing for children’s attention is tougher than ever, National Geographic Kids is looking to expand its reach with a multi-platform approach that includes a deeper dive into fictional content and digital video offerings.
Brand-new middle-grade book (plus multimedia) series “Zeus the Mighty” launches this fall, National Geographic Kids and Family content VP Jennifer Emmett told Variety. The adventure series is a sophomore effort that follows last year’s debut of “Explorer Academy,” Nat Geo Kids’ initial foray into make-believe.
Publishing fiction might seem like an incongruous turn for the venerable scientific education brand, but it’s being framed as a new and different way to get kids interested in real-world science.
“What we’re trying to do here is not just enter the fictional world for the sake of storytelling alone, because plenty of people are doing that and doing it well,” said Emmett.
Brand-new middle-grade book (plus multimedia) series “Zeus the Mighty” launches this fall, National Geographic Kids and Family content VP Jennifer Emmett told Variety. The adventure series is a sophomore effort that follows last year’s debut of “Explorer Academy,” Nat Geo Kids’ initial foray into make-believe.
Publishing fiction might seem like an incongruous turn for the venerable scientific education brand, but it’s being framed as a new and different way to get kids interested in real-world science.
“What we’re trying to do here is not just enter the fictional world for the sake of storytelling alone, because plenty of people are doing that and doing it well,” said Emmett.
- 2/7/2019
- by Elaine Low
- Variety Film + TV
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