Will Packer Media will produce scripted, unscripted, and short form digital content.
Producer Will Packer has partnered with Discovery Communications and Universal Pictures to form Will Packer Media, a production and branded content company.
The venture will focus on what the company calls the “New American Mainstream audience, with an urban millennial core that is defining and driving pop culture at large.”
Will Packer Media will produce episodic scripted and unscripted series across television and digital platforms. The company will also create branded content, as well as short form content aimed at millennial audiences. Packer will serve as CEO.
In support of its digital short form media and branded content goals, the company has acquired creative and technology agency Narrative_, co-founded by Tricia Clarke-Stone and Russell Simmons, which will form a core part of Will Packer Media.
Alix Baudin, most recently senior vice-president and general manager of digital operations at Scripps Networks Interactive, has joined...
Producer Will Packer has partnered with Discovery Communications and Universal Pictures to form Will Packer Media, a production and branded content company.
The venture will focus on what the company calls the “New American Mainstream audience, with an urban millennial core that is defining and driving pop culture at large.”
Will Packer Media will produce episodic scripted and unscripted series across television and digital platforms. The company will also create branded content, as well as short form content aimed at millennial audiences. Packer will serve as CEO.
In support of its digital short form media and branded content goals, the company has acquired creative and technology agency Narrative_, co-founded by Tricia Clarke-Stone and Russell Simmons, which will form a core part of Will Packer Media.
Alix Baudin, most recently senior vice-president and general manager of digital operations at Scripps Networks Interactive, has joined...
- 7/25/2017
- ScreenDaily
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