The follow-up to the most accidentally successful marketing campaign of 2023 is on its way. We’ve got a few ideas…
Movie marketing folks, lend us your ears: we’re about to make you a load of money. We’ve got our special pitching hats on and everything.
We all know that Barbenheimer – the viral sensation turned box office juggernaut caused by the simultaneous release of Barbie and, wait for it, Oppenheimer earlier this year – made lots and lots of cash. You’re probably still counting it. It was crazy!
Now, we know what people have been saying. “Barbenheimer was an organic internet phenomenon,” “it was lightning in a bottle,” “if you try and artificially recreate the same conditions everyone will smell a rat and laugh at you.”
We disagree. See, we’ve been checking our big film calendar for 2024, and we’ve noticed there’s a bit of a clash...
Movie marketing folks, lend us your ears: we’re about to make you a load of money. We’ve got our special pitching hats on and everything.
We all know that Barbenheimer – the viral sensation turned box office juggernaut caused by the simultaneous release of Barbie and, wait for it, Oppenheimer earlier this year – made lots and lots of cash. You’re probably still counting it. It was crazy!
Now, we know what people have been saying. “Barbenheimer was an organic internet phenomenon,” “it was lightning in a bottle,” “if you try and artificially recreate the same conditions everyone will smell a rat and laugh at you.”
We disagree. See, we’ve been checking our big film calendar for 2024, and we’ve noticed there’s a bit of a clash...
- 11/30/2023
- by James Harvey
- Film Stories
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