Conventional wisdom favors the incumbent comedy winner “Ted Lasso” and 2020 drama victor “Succession” as this year’s big Emmy winners. And that very well may be the case Sept. 12.
But the Television Academy is evolving — and so, too, might be the way its members vote. We used to assume that they liked to reward the same old, same old, every year. And we used to add the caveat that voters were older, and presumably more attracted to the safe, predictable choice.
But that thinking is outdated. Since 2020, the Academy has been vetting its members, making sure that they meet their peer group’s active membership requirements — which usually includes current or recent work experience in their field — in order to qualify to vote for the Emmys.
According to TV Academy president and COO Maury McIntyre, that first phase of vetting is almost complete. Membership declined in recent years due to...
But the Television Academy is evolving — and so, too, might be the way its members vote. We used to assume that they liked to reward the same old, same old, every year. And we used to add the caveat that voters were older, and presumably more attracted to the safe, predictable choice.
But that thinking is outdated. Since 2020, the Academy has been vetting its members, making sure that they meet their peer group’s active membership requirements — which usually includes current or recent work experience in their field — in order to qualify to vote for the Emmys.
According to TV Academy president and COO Maury McIntyre, that first phase of vetting is almost complete. Membership declined in recent years due to...
- 9/9/2022
- by Michael Schneider
- Variety Film + TV
The Television Academy has appointed veteran marketer Linda Swain as vice president, membership and outreach, to provide strategic leadership to both grow membership and deepen the Academy’s connection with current members. The new role was created as part of the Academy’s diversity, equity, and inclusion goals and objectives set in 2021.
With nearly 560 scripted TV series airing across cable, broadcast and streaming services last year, the Academy is aiming to foster a greater sense of community and cohesion among the rapidly growing ranks of television creators.
“We are thrilled to have Linda on board to guide our membership team,” Frank Scherma, chairman and CEO of the Television Academy, said in a statement. “Linda’s extensive marketing and leadership experience will help propel new membership initiatives and drive systemic change across our organization.”
Swan’s goals are not just to recruit new contributors to the Television Academy that better reflect...
With nearly 560 scripted TV series airing across cable, broadcast and streaming services last year, the Academy is aiming to foster a greater sense of community and cohesion among the rapidly growing ranks of television creators.
“We are thrilled to have Linda on board to guide our membership team,” Frank Scherma, chairman and CEO of the Television Academy, said in a statement. “Linda’s extensive marketing and leadership experience will help propel new membership initiatives and drive systemic change across our organization.”
Swan’s goals are not just to recruit new contributors to the Television Academy that better reflect...
- 5/31/2022
- by Brandon Katz
- The Wrap
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