San Francisco, April 2 (Ians) A new lawsuit has been filed against Google seeking 3.4 billion pounds ($4.2 billion) in compensation for publishers for lost revenue.
According to the claim, made by ex-Guardian technology editor Charles Arthur, Google illegally used its dominant position in online advertising to reduce publishers’ profits, the BBC reported.
Google stated that it would vigorously oppose the “speculative and opportunistic” action.
In the lawsuit, Arthur claimed that because of Google’s abuse of its position, ad-tech services were inflated, and publishers’ ad sales revenues were unlawfully reduced, the report said.
“The UK Competition and Markets Authority (CMA) is currently investigating Google’s anti-competitive conduct in ad-tech, but they don’t have the power to make Google compensate those who have lost out. We can only right that wrong through the courts, which is why I am bringing this claim,” Arthur was quoted as saying.
It is the second such lawsuit,...
According to the claim, made by ex-Guardian technology editor Charles Arthur, Google illegally used its dominant position in online advertising to reduce publishers’ profits, the BBC reported.
Google stated that it would vigorously oppose the “speculative and opportunistic” action.
In the lawsuit, Arthur claimed that because of Google’s abuse of its position, ad-tech services were inflated, and publishers’ ad sales revenues were unlawfully reduced, the report said.
“The UK Competition and Markets Authority (CMA) is currently investigating Google’s anti-competitive conduct in ad-tech, but they don’t have the power to make Google compensate those who have lost out. We can only right that wrong through the courts, which is why I am bringing this claim,” Arthur was quoted as saying.
It is the second such lawsuit,...
- 4/2/2023
- by News Bureau
- GlamSham
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