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2 items from 2013

Google Claims It Can Predict A Movie's Box Office With 94% Accuracy

6 June 2013 10:27 AM, PDT | | See recent Cinema Blend news »

Ironically, the week that The Internship comes out, a study breaks saying that Google has cracked a code that can measure analytics and predict a film.s opening-weekend box office number with 94% accuracy. The follow up question asked by THR, which has the story, should have been, .Why didn.t you warn Will Smith about After Earth?. Google has revealed its study, .Quantifying Movie Magic with Google Search,. on a blog post. In the piece the tech company says that they begin studying data four weeks out from a release date, measuring search data regarding the film.s title, trailers, marketing assets, franchise popularity and the season in which the movie is opening. They use all of this to come up with a ballpark opening-weekend figure. Said Andrea Chen, Google.s principal industry analyst for media and entertainment, "In the seven-day window prior to a film's release date, if a »

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Google Unveils Model to Predict Box Office Success

6 June 2013 9:00 AM, PDT | The Hollywood Reporter - Movie News | See recent The Hollywood Reporter - Movie News news »

Google appears to be getting into the business of predicting the box-office performance of movies as much as four weeks ahead of their release dates. In a blog post on Thursday from Andrea Chen, Google's principal industry analyst, media and entertainment, the giant Internet company announced results of a study it calls "Quantifying Movie Magic with Google Search." In a nutshell, Chen says Google can use search volume to predict with remarkable accuracy the success of upcoming movies. Photos: 26 of Summer's Most Anticipated Movies: 'Man of Steel,' 'Wolverine,' 'The Lone Ranger' Four weeks out, Google

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- Paul Bond

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