Endeavor is looking to take the Latino market seriously.
Its in-house data insights firm, Endeavor Analytics, presented a report on recent U.S. Hispanic and Latino entertainment consumer trends during a Hispanic Heritage Month-themed Endeavor Impact session on Thursday. Titled “Movers of Culture,” the report makes the case for why brands and marketers should be mindful of this demographic, which, if it were its own country, would be the fifth-largest economy in the world (ahead of the U.K., India and France) and the third-fastest growing, after China and India.
One in five Americans is Hispanic – one in four when it comes to Gen Z – and the terms “Hispanic” and “Latino” categorize people with ties to more than 20 Latin American countries with different cultural identities and linguistic preferences. For example, those who hail from Central America showed the strongest preference for Spanish, while just under half of Mexican Americans – by...
Its in-house data insights firm, Endeavor Analytics, presented a report on recent U.S. Hispanic and Latino entertainment consumer trends during a Hispanic Heritage Month-themed Endeavor Impact session on Thursday. Titled “Movers of Culture,” the report makes the case for why brands and marketers should be mindful of this demographic, which, if it were its own country, would be the fifth-largest economy in the world (ahead of the U.K., India and France) and the third-fastest growing, after China and India.
One in five Americans is Hispanic – one in four when it comes to Gen Z – and the terms “Hispanic” and “Latino” categorize people with ties to more than 20 Latin American countries with different cultural identities and linguistic preferences. For example, those who hail from Central America showed the strongest preference for Spanish, while just under half of Mexican Americans – by...
- 10/13/2023
- by Rebecca Sun
- The Hollywood Reporter - Movie News
Exclusive: WME has expanded its executive leadership team with the appointment of Endeavor veteran Ginger Chan to the newly created position of Chief Marketing Officer.
As CMO, Chan will manage marketing efforts on the corporate front, including event presence and awards season marketing, as well as the agency’s digital footprint, also looking to find new ways and opportunities to amplify client projects and activities. Her team will service client marketing, publicity and social media consulting, initially including Anu Bhatia (film) and Melissa Martinez (film sales) in client marketing; Killian Lewis, Jon Olivero and Rachel Moore in client publicity; and Samantha Brown in client social.
Coming to the agency after a nearly five-year run as Endeavor’s Senior Vice President of Consumer Communications, Chan joins a WME executive team that includes recently appointed EVP of Business Operations Kim Ulrich, President of WME Ari Greenburg, Chief Operating Officer Dan Limerick, Chief Financial Officer Michelle Walter,...
As CMO, Chan will manage marketing efforts on the corporate front, including event presence and awards season marketing, as well as the agency’s digital footprint, also looking to find new ways and opportunities to amplify client projects and activities. Her team will service client marketing, publicity and social media consulting, initially including Anu Bhatia (film) and Melissa Martinez (film sales) in client marketing; Killian Lewis, Jon Olivero and Rachel Moore in client publicity; and Samantha Brown in client social.
Coming to the agency after a nearly five-year run as Endeavor’s Senior Vice President of Consumer Communications, Chan joins a WME executive team that includes recently appointed EVP of Business Operations Kim Ulrich, President of WME Ari Greenburg, Chief Operating Officer Dan Limerick, Chief Financial Officer Michelle Walter,...
- 4/28/2023
- by Matt Grobar
- Deadline Film + TV
Exclusive: Deadline has learned that Anu Bhatia has been hired by WME as their Head of Film Client Marketing.
In his role, Bhatia will work with WME’s agents and filmmaker and talent clients on their marketing and distribution strategies for features.
Bhatia joins WME from Netflix, where he played an integral role in growing the streamer’s film marketing initiative.
During his nearly four years at Netflix, he worked on a diverse set of titles, leading the strategic, creative and digital efforts for each campaign.
Those campaigns Bhatia oversaw include the Ott service’s top ten all-time films, i.e. Red Notice, The Adam Project and 6 Underground.
He also ushered the campaigns for projects including The Trial of the Chicago 7, Mank and Eurovision Song Contest: The Story of Fire Saga.
In addition, Bhatia helped launch Netflix’s animated feature efforts, overseeing the marketing campaigns for the Oscar-nominated...
In his role, Bhatia will work with WME’s agents and filmmaker and talent clients on their marketing and distribution strategies for features.
Bhatia joins WME from Netflix, where he played an integral role in growing the streamer’s film marketing initiative.
During his nearly four years at Netflix, he worked on a diverse set of titles, leading the strategic, creative and digital efforts for each campaign.
Those campaigns Bhatia oversaw include the Ott service’s top ten all-time films, i.e. Red Notice, The Adam Project and 6 Underground.
He also ushered the campaigns for projects including The Trial of the Chicago 7, Mank and Eurovision Song Contest: The Story of Fire Saga.
In addition, Bhatia helped launch Netflix’s animated feature efforts, overseeing the marketing campaigns for the Oscar-nominated...
- 5/16/2022
- by Anthony D'Alessandro
- Deadline Film + TV
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