, a leading global company in the Indian film entertainment industry, announced today the launch of Eros Now Short Movies on Eros Now, its cutting edge digital over-the-top (Ott) South Asian entertainment platform. The first of the short movies, produced by multi-talented artist Ayushmann Khurrana
’s Toffee, co-produced with casting director Mukesh Chhabra
and directed by Tahira Kashyap premieres today on Eros Now
2017 witnessed an emerging trend of short movies on Ott platforms, which have been widely appreciated by viewers. Recognizing the trend and its fast-growing popularity, Eros Now has launched Eros Now Short Movies to give budding filmmakers a platform to showcase their talent. Through this platform, Eros Now will aggregate and showcase the choicest Short Movies, one each month to its subscribers globally.
A beautiful story around two young girls with a social message, Toffee has already garnered critical appreciation at various festivals including the 30th Cinekid International Film Festival,