TV Upfronts: Univision Touts Live Soccer, Makes Data Play Against English-Speaking Rivals

Univision said it will offer advertisers a new measure to show its media properties outperform English-speaking media in generating results among Hispanic consumers, becoming the latest TV network to burnish data as a means of luring advertisers seeking more granular information on TV viewers.

The large Spanish-language broadcaster intends to offer a “performance index” that will rely on data from Nielsen, Keller Fay, Npd and Polk to demonstrate how ads on Univision-owned properties can be linked to sales.

“Hispanics represent one of the fastest-growing segments of the U.S. population and are projected to fuel the country’s growth,” said Randy Falco, president and chief executive of Univision Communications (pictured, above), in a prepared statement. “This is our audience, and we are here to show marketers that in addition to being 57 million strong, Hispanics are young, bilingual, upwardly mobile, socially engaged and digitally savvy.”

The company is slated to unveil
See full article at Variety - TV News »

12-Year-Old Lego Champ Reviews ‘The Lego Movie’

12-Year-Old Lego Champ Reviews ‘The Lego Movie’
Believe it or not, the best-reviewed movie of 2014 so far is “The Lego Movie.” The Warner Bros. animated feature currently sits at a 98 percent fresh on Rotten Tomatoes, an impressive feat given that franchises based on toy series—see “G.I. Joe,” “Transformers,” “Battleship” or “The Bratz Movie”—often fumble in the story department. (Read Variety’s glowing review by Peter Debruge here.)

Legos, which are owned by the family of its Denmark-based founder, is an estimated $5 billion business fueled by all those play sets, licenses with “Star Wars,” “Star Trek,” “Harry Potter,” Marvel and DC Comics, and theme parks. But what will its legions of block-building fans think of the movie when it opens on Feb. 7?

To find out, I took 12-year-old Lego champion Ivan Sanchez to an early screening. Ivan is a member of his 7th grade Lego Robotics league in Brooklyn, and he’s competed at the annual
See full article at Variety - Film News »

Fans go loco for Univision's Novela 'La Tempestad' William Levy at Universal Citywalk

Univision's "El Gordo y la Flaca" co-host Lili Estefan broadcasted live from 5 Towers at Universal CityWalk celebrating the "La Tempestad" premiere with all-star cast Ivan Sanchez, Ximena Navarrete, William Levy, and Cesar Evora. Univision Network welcomed thousands of adoring fans clamoring to celebrate the return of Latin heartthrob William Levy to Spanish-language television with a star-studded event at Universal CityWalk’s 5 Towers in Universal City, California on Tuesday, July 23. Levy’s new primetime novela, “La Tempestad” (The Storm) co-stars former Miss Universe Ximena Navarrete as well as César Évora and Iván Sánchez. Talent was on hand at the 5 Towers on Universal CityWalk event to screen the highly-anticipated novela as well as to meet their dedicated fans. Salvador
See full article at Monsters and Critics »

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