IMDb > Ivan Sanchez > News

News for
Ivan Sanchez (IX) More at IMDbPro »

Connect with IMDb

2015 | 2014 | 2013

1 item from 2015

TV Upfronts: Univision Touts Live Soccer, Makes Data Play Against English-Speaking Rivals

7 May 2015 12:48 PM, PDT | Variety - TV News | See recent Variety - TV News news »

Univision said it will offer advertisers a new measure to show its media properties outperform English-speaking media in generating results among Hispanic consumers, becoming the latest TV network to burnish data as a means of luring advertisers seeking more granular information on TV viewers.

The large Spanish-language broadcaster intends to offer a “performance index” that will rely on data from Nielsen, Keller Fay, Npd and Polk to demonstrate how ads on Univision-owned properties can be linked to sales.

“Hispanics represent one of the fastest-growing segments of the U.S. population and are projected to fuel the country’s growth,” said Randy Falco, president and chief executive of Univision Communications (pictured, above), in a prepared statement. “This is our audience, and we are here to show marketers that in addition to being 57 million strong, Hispanics are young, bilingual, upwardly mobile, socially engaged and digitally savvy.”

The company is slated to unveil »

- Brian Steinberg

Permalink | Report a problem

2015 | 2014 | 2013

1 item from 2015, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.

See our NewsDesk partners