NBCUniversal and Comcast have named Maggie McLean Suniewick their Svp Strategic Integration. She will spearhead NBCUniversal’s key “Symphony” initiatives across the company’s properties and with Comcast Corp, which owns NBCU. By “Symphony,” Comcast is referring to the companwide marketing initiative to promote upcoming NBCU programming, movies and events, including the Olympics, as well as Comcast’s products and services, across the portfolio to drive awareness and help connect with consumers. In addition, Symphony projects include major strategic initiatives like the conglom’s TV Everywhere efforts. Suniewick will report to NBCU CEO Steve Burke and Neil Smit, President and CEO of Comcast Cable and Evp of Comcast Corp. From today’s announcement: Suniewick will be responsible for spearheading NBCUniversal’s key Symphony initiatives across the entire company’s properties and with Comcast Corporation. Most recently, Suniewick served as Vice President, Programming for Comcast Cable where she managed programming across...
- 10/16/2013
- by THE DEADLINE TEAM
- Deadline TV
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.