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In the lead-up to one of the busiest times at the box office, audiences certainly spread around the Christmas cheer this weekend, as Warner Bros.’ “The Hobbit: The Desolation of Smaug” continued its reign on top with an estimated $31.5 million Friday-Sunday, while Paramount’s new entry “Anchorman 2: The Legend Continues” followed with a solid $26.8 million in three days.
Paramount bowed “Anchorman 2″ midweek to give it a leg-up on the competition; pic has grossed $40 million since late night Tuesday.
The comedy sequel, which received a serviceable ‘B’ CinemaScore rating, had some B.O. observers predicting a slightly larger three-day gross in the low-$30 millions, though the crowded marketplace, added to the preoccupied nature of people around this time may have slowed the film down some. That said, films released at around Christmastime usually outperform their openings greater than any other time of year. A reasonable domestic outcome for “Anchorman 2″ would be around $125 million-plus, »
- Andrew Stewart
Over nine years after the Channel 4 news team first appeared on the big screen, Ron Burgundy and crew return this weekend in Anchorman: The Legend Continues. With a robust marketing campaign targeted at the original's rabid fanbase, Anchorman 2 should open in first place ahead of The Hobbit and a handful of newcomers.After opening to $28.4 million in July 2004, the original Anchorman ended its run with $85.3 million. Unfortunately the movie made next-to-nothing at the overseas box office, so initially a sequel didn't seem like it had much potential. In the years since, though, stars Will Ferrell, Steve Carell and Paul Rudd have all seen their stars rise substantially. More importantly, the movie wound up connecting with a much larger audience in its post-theatrical release, and the endlessly quotable characters have become a permanent pop culture fixture. Eventually, it became fairly obvious that there was potential for a sequel. Paramount »
- Ray Subers <email@example.com>
You’d have to have been hiding in a German san diego for the last several months not to know that Ron Burgundy is back on Dec. 18 in Anchorman 2: The Legend Continues. Ever since Burgundy himself appeared on Conan in March 2012 to officially announce that a sequel was underway, Will Ferrell has been a pied piper (pied flutist?) for the movie, lending his character’s self-important persona to a deluge of promotional opportunities. By now, you’re seen many of the 70 commercials Ferrell did for Dodge Durango — 10 new spots are now viewable online — a happy accident that boosted Durango »
- Jeff Labrecque
It’s raining Ron.
Everywhere you look in the run-up to the Dec. 18 release of Paramount Pictures’ “Anchorman 2,” Ron Burgundy is there. It’s a promotional blizzard so thick that the screen time Will Ferrell has been logging in character online rivals his time in the movie itself. Viral marketing has reached pandemic proportions.
Here’s Ron in 70 different spots touting the Dodge Durango. There’s Ron touting curling at the Canadian Olympic trials. Then there’s his brand of scotch, ice cream flavor and Newseum exhibit. You can’t swing Ron’s beloved pooch Baxter without hitting “Anchorman 2” across Facebook, YouTube, Twitter, Instagram and Tumblr.
In the onslaught of Burgundy, it’s the true gems of marketing that keep potential ticket-buyers anchored to the character.
Top 5 Burgundy Promos
As the beloved protagonist of a sequel that took far too many years to follow the original film, Burgundy is making a welcome return. »
- Andrew Wallenstein
By Mark Pinkert
* * *
This is the third article in a three-part series.
Though many Academy Award Best Picture nominees contain—or are predominantly about—sex and relationships, very few have been about sex issues in law and politics. In recent years there has been Milk (2008), the biopic of Harvey Milk, a California politician and gay rights activist, and otherwise not much else. Even in the late 1980s and early 1990s, when the AIDS epidemic was a hot button issue, few films of this genre made it to the Best Picture ticket (remember, Philadelphia was snubbed from the category in 1993). Sexual issues topics, though, have been more popular within the documentary medium: there was Common Threads: Stories from the Quilt (1989), which won for Best Documentary, and which was the first AIDS-related film to win an Oscar, the The Times of Harvey Milk (1984), which also won Best Documentary, and How to Survive a Plague »
- Mark Pinkert
Even though Ron Burgundy wasn't able to "class up" Espn's SportsCenter yesterday, the network plans on broadcasting more footage of the "interview" it shot of Will Ferrell's character grilling Denver Bronco Peyton Manning for Espn the Magazine. The segment will air prior to the December 18th release of Anchorman 2: The Legend Continues.
Ron Burgundy Uncensored: Inside the New Issue of Rolling Stone
The channel had previously used the chat – in which Burgundy praises Manning for all of the success he's achieved "without a mustache" – to tease Ferrell's in-character SportsCenter appearance, »
Will Ferrell has been taking his "Anchorman" character Ron Burgundy everywhere lately -- he gave hair product advice on "Conan," he stopped by a North Dakota news broadcast. His latest target? "The Dan Patrick Show."
Check out these clips. Our favorites are the one where he does legendary sports calls, like Jack Buck calling Kirk Gibson's famous home run or Doug Davis calling Doug Flutie's Boston College hail mary -- with his patented Burgundy-ness, and the one at the very bottom where he fields a call from Champ Kind (David Koechner).
They talk about Kind's rejected sports catchphrases -- "Garbanzo beans!" and "Lemon pepper chicken!," which is a dish he loves but it just didn't catch on with the fans. Hee.
"Anchorman 2: The Legend Continues" opens nationwide on Dec. 18.
Espn's director of communications David Scott has explained that it will not be possible for Burgundy's appearance to take place because of the breaking news that football star Jameis Winston will not face sexual assault charges following a highly-publicised investigation.
Scott said in a statement: "Ron Burgundy's scheduled Thurs. appearance on @SportsCenter has been cancelled in light of the potential implications of any news from the State Attorney's press conference in [Florida].
"As of this time, there is no reschedule date for Ron Burgundy."
Gallery - Anchorman's 20 greatest quotes:Ferrell »
5 December 2013 11:00 AM, PST | The Hollywood Reporter - Movie News | See recent The Hollywood Reporter - Movie News news »
Don't leave your child alone with Ron Burgundy. That's the message Christina Applegate sends in a new E! Entertainment special airing at 9 p.m. on Wednesday, Dec. 18, the same day the movie hits theaters. Applegate and the other stars of Anchorman 2: The Legend Continues -- including Will Ferrell, Steve Carell, Paul Rudd, David Koechner, James Marsden and Meagan Good -- along with director Adam McKay will be interviewed by E! News' Giuliana Rancic in the one-hour sitdown. Video: 'Anchorman 2's' Ron Burgundy Serenades Rob Ford on 'Conan' The special will feature the cast and director explaining why it took
- Kimberly Nordyke
Ron Burgundy won't be telling Bristol, Connecticut, to stay classy today – Will Ferrell's appearance as America's favorite anchorman on Espn's SportsCenter has been postponed due to a scheduled news conference regarding the sexual assault allegations leveled against Florida State University quarterback Jameis Winston, according to The Hollywood Reporter.
"Ron Burgundy's scheduled Thurs. appearance on @SportsCenter has been cancelled in light of the potential implications of any news from the State Attorney's press conference in Fla.," Espn's director of communications David Scott wrote on Twitter. Although Scott wrote yesterday that »
Will Ferrell has been noticeably absent from promotional events for “Anchorman 2: The Legend Continues,” because Ron Burgundy has taken over his body. Since Paramount launched it’s impressively-integrated publicity campaign — beginning with a series of largely improvised Dodge Durango commercials featuring the newsman selling the 2013 model — Burgundy has been turned into a Ben & Jerry’s Ice Cream flavor, issued Trick-or-Treating advice, warned against piracy, presented an award at MTV’s EMAs, released a book called “Let Me Off at the Top! My Classy Life and Other Musings,” signed it for lucky fans in Los Angeles, appeared on “Conan” (again), anchored an actual. »
- Greg Gilman
“Nebraska” star Will Forte returned as Ted Turner to “Conan” Tuesday — and complained that Conan O’Brien is running TBS into the ground. “I founded TBS with one purpose — so people could enjoy Steven Seagal films without the nudity,” Forte-as-Turner said. “The way they were meant to be enjoyed. I’ll be damned if I’m going to sit here and watch my vision ruined by some sickly wig stand.” Also read: ‘Anchorman’ Ron Burgundy Asks Peyton Manning How He Plays Quarterback Without a Mustache (Video) The tough-talking media mogul didn’t mince words with the ginger-haired comic, labeling him a ”deformed Ron Howard, »
- Brent Lang
KXNet - Bismarck/Minot/Williston/Dickinson
Will Ferrell has seemingly been everywhere lately promoting his new movie "Anchorman 2: THe Legend Continues" -- in character as Ron Burgundy, naturally. He recently did an appearance on "Conan" that was nothing short of hilarious and now he has tried his hand at an actual news anchor gig.
In the above video, Burgundy joins KXNews anchor Amber Schatz for a broadcast on the CBS affiliate in Bismarck, Nd -- "Amber, you look lovely tonight. ... Are you married? Well, I am so don't get any ideas," he begins.
The anchors relay a story about a Sheriff's deputy who is catching local speeders in Amidon -- known for its fairgrounds and church -- and a hockey fight, among others. The full newscast is worth a watch.
Ferrell is known for these random acts of hilarity, like his 2013 Super Bowl ad or appearing in a local Old Milwaukee commercial in Davenport, »
Have you ever wondered what true love sounds like? During the Sydney premiere of Anchorman 2: The Legend Continues, the film's stars, Will Ferrell, Paul Rudd, Steve Carrell and David Koechner offered a possible answer, reprising their wonderful rendition of Starland Vocal Band's 1976 hit "Afternoon Delight" for an ecstatic crowd. The quartet famously sang the not-so-subtle love song a capella during the first Anchorman, and nearly a decade later they sound spry as ever, with Carrell still hitting all the right high notes and Koechner nailing his trademark "whoooops. »
Anchorman 2: The Legend Continues doesn’t open in theaters until Dec. 20, but you don’t have to wait that long to see Will Ferrell’s Ron Burgundy back in action. In fact, the Me Decade’s most-famous fake newsman is practically everywhere these days, lending his classy prestige to Dodge Durangos (and then taking it back on Conan: “I drove it four feet and the thing cracked in half!”); Emerson College, which will temporarily rename its communications school after Burgundy; the Australian prime-minister election coverage; and MTV’s European Music Awards, which are, let’s be honest, the very definition of “classy prestige. »
- Jeff Labrecque
26 November 2013 7:47 AM, PST | The Hollywood Reporter - Movie News | See recent The Hollywood Reporter - Movie News news »
The cast of Anchorman 2: The Legend Continues treated attendees at the movie's Sydney premiere to a live performance of "Afternoon Delight." At Sunday's event, the movie's stars -- Will Ferrell, Paul Rudd, Steve Carell and David Koechner -- covered the Starland Vocal Band's 1976 hit, which they also performed in the original film. Photos: From 'Anchorman' to 'Office,' Steve Carell's 10 Best Roles The stop marks the latest in a promotional blitz that has seen Ferrell make several appearances in character as Ron Burgundy, including an appearances on Conan during which he stumped for embattled politician Rob Ford, and
- THR Staff
Back in March of 2012, Will Ferrell appeared as Ron Burgundy on "Conan" to announce Anchorman 2: The Legend Continues was finally happening, and last night the legendary newsman returned to the TBS late night talk show to promote the upcoming comedy sequel from director Adam McKay. Never one to disappoint and put on a good show, Burgundy decided to pay tribute to Toronto mayor Rob Ford (currently being ridiculed for smoking crack, hanging out with hookers and other douchebaggery) by singing to his "dear, dear, dear friend." Ford is in hot water, but he had time to to post the video on Twitter saying, "I had to laugh at my friend Ron Burgundy & his take on my 2014 re-election campaign song." Watch now! Here's Ron Burgundy's musical appearance on "Conan" last night thanks to Team Coco: Anchorman 2: The Legend Continues is written and directed by Adam McKay, the man behind »
- Ethan Anderton
You may recall that in March 2012, Ron Burgundy (Will Ferrell) appeared on Conan to announce Anchorman 2: The Legend Continues. Now, twenty months later, he has returned to promote his new book, Let Me off at the Top! During the interview, he talked about his popular Dodge Durango commercials, ugly babies, and the importance of bags of poop when it comes to surviving a prison riot. He also treated the audience to some jazz flute to support classy Toronto mayor Rob Ford. Paramount continues to be bullish in promoting the comedy sequel (just yesterday we posted an exclusive TV spot), but when the promotion is this amusing, I'll happily watch it. Hit the jump to check out the videos. The film also stars Paul Rudd, Steve Carell, David Koechner, Kristen Wiig, James Marsden, Dylan Baker, Greg Kinnear, and Harrison Ford. Anchorman 2: The Legend Continues opens December 20th. Via Flicks and Bits. »
- Matt Goldberg
Are things about to heat up on Castle? Might an NCIS fave move to New Orleans? Who will Mother fans meet? Who on Reign gets a blast from their romantic past? Read on for answers to those questions plus teases from other shows.
Related | 2014 Renewal Scorecard: What’s Coming Back? What’s Cancelled?
I did ask, and the answer is admittedly bittersweet, as it reminds us of the passing of novelist Stephen J. Cannell, »
- Matt Webb Mitovich
Anchorman is back! The return of the Kvwn Channel Four News team means that David Koechner is back in the saddle as his cowboy-hat wearing, 'Whammy!' yelling sportscaster, Champ Kind. San Diego's favorite sons have left the Seventies behind and in Anchorman 2: The Legend Continues – in theaters December 20 – they have found themselves in 1980s New York, spearheading a 24-hour news cycle movement. But has the Ron Burgundy-led team learned anything since their first foray as the overly confident, narcissistic gang of self-mythologizing journalists? "No!" laughs Koechner. "These guys don't evolve. »
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