4 items from 2016
The CW achieved early success by cleverly using the seductive wealth of “Gossip Girl” to court young female viewers. Since then, it has broadened its appeal with a mixture of superhero shows and rom-coms.
Here, five of the network’s top producers reflect on why their hit series were the right fit for the emerging network. They all credit network president Mark Pedowitz for being closely involved, while fostering a creative atmosphere.
Greg Berlanti should probably wear his own superhero cape considering his five shows on The CW this fall: “Arrow,” “Supergirl,” “The Flash,” “Legends of Tomorrow,” and “Riverdale.” He worked at ABC with Pedowitz, who lured him to the new network by telling him he could make the shows he wanted at The CW.
- Jacqueline Cutler
In early 2013, CW executives convened for a post-mortem on the quick demise of “Emily Owens, M.D.” Together, CW president Mark Pedowitz and core members of his team pored over ratings, reviews, and other data that had been gathered in an effort to figure out why the drama series didn’t resonate with its audience.
After a long and candid discussion, the group reached what Pedowitz now calls “the ‘Emily Owens’ moment.” It forced them to come to grips with what the CW should and shouldn’t be doing with its precious programming dollars.
“Emily Owens, M.D.” starred Mamie Gummer as a recent med school grad navigating her internship at a large hospital. It had a case-of-the-week-format, and it was taken off life support after 13 episodes.
“I thought it was a pretty good show — down the middle, but well done,” Pedowitz says. “What we learned the hard way was, nobody »
- Cynthia Littleton
By the end of This Is Us‘ first episode, characters we’ve barely met (yet already care about) experience quite a few extremes of the human condition. There’s budding love. Sibling bonds. A terrible loss. A life-affirming reconnection.
And then there’s Kevin, a very attractive and often shirtless Los Angeles actor who’s unhappy that his lucrative sitcom role is a waste of his time, talent and purpose.
RelatedNBC’s Twisty Fall Series This Is Us Is ‘Dramedy Version of Lost’
With a week to go until its season 3 premiere, The CW has released a new trailer for the post-apocalyptic drama series The 100. Take a look below after the official synopsis…
For two seasons, the refugees of The 100 sent to Earth have been at war. First with themselves, then with the Grounders, and finally with Mount Weather. Many have lost their lives along the way. All have lost their innocence. They have learned the hard way that in the fight for survival, there are no heroes and no villains. There is only the living and the dead. But now the war is over. The battle against Mount Weather has been won. The prisoners have returned home to a world seemingly at peace, but can they find peace within themselves after what they had to do to escape? And is there more to life than just surviving? Unfortunately, their newfound »
- Amie Cranswick
4 items from 2016
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