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2 items from 2012


The Power of Free

23 May 2012 3:30 AM, PDT | TribecaFilm.com | See recent Tribeca Film news »

The extraordinary million-dollar success of Hungry For Change marks a new era of opportunities for independents. It illustrates how 'free' can be used to achieve broad awareness, generate revenue quickly, and build a worldwide audience. The release of Hungry For Change was unprecedented. The film: ♦ premiered online (having never screened publicly before) ♦was available worldwide ♦ was absolutely free (for 10 days only) The results were remarkable: ♦ 453,841 views around the world during the 10 day premiere ♦over $1.02 million in sales of DVDs and recipe books in the first 14 days Hungry For Change is a documentary that challenges the myths perpetuated by the weight loss industry and shows how to develop a healthy, lifelong diet. It is the second film by dynamic husband-and-wife team James Colquhoun and Laurentine Ten Bosch, who I started consulting with in 2008 when they were beginning to distribute Food Matters, which went on to sell over 230,000 DVDs (see »

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The Power of Free

23 May 2012 3:30 AM, PDT | TribecaFilm.com | See recent Tribeca Film news »

The extraordinary million-dollar success of Hungry For Change marks a new era of opportunities for independents. It illustrates how 'free' can be used to achieve broad awareness, generate revenue quickly, and build a worldwide audience. The release of Hungry For Change was unprecedented. The film: ♦ premiered online (having never screened publicly before) ♦was available worldwide ♦ was absolutely free (for 10 days only) The results were remarkable: ♦ 453,841 views around the world during the 10 day premiere ♦over $1.02 million in sales of DVDs and recipe books in the first 14 days Hungry For Change is a documentary that challenges the myths perpetuated by the weight loss industry and shows how to develop a healthy, lifelong diet. It is the second film by dynamic husband-and-wife team James Colquhoun and Laurentine Ten Bosch, who I started consulting with in 2008 when they were beginning to distribute Food Matters, which went on to sell over 230,000 DVDs (see »

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2 items from 2012


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