Prominent digital media executive Barry Blumberg
announced in a memo to staffers today that he is departing Defy Media
, where he most recently served as chief content officer and helped develop Smosh
into one of the nation’s foremost digital brands. As chief content officer at Defy, Blumberg also oversaw its Break, Clevver, Made Man, and Screen Junkies properties, and launched the positive prank franchise Prank It Fwd.
Prior to joining Defy, which was formed in 2013 following a merger between Alloy Digital
and Break Media
, Blumberg was the president of Smosh
, which he co-founded in 2006 alongside YouTube stars Ian Hecox
and Anthony Padilla
, Variety reports. At Smosh
, Blumberg spearheaded channel spinoffs, musical ventures, merchandising, mobile apps and games, and feature films. Prior to joining Smosh
, Blumberg served as the president of Walt Disney Television Animation
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