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Disney Sees 20% Gain in Volume for Kids’ Upfront

30 June 2016 10:19 AM, PDT | Variety - TV News | See recent Variety - TV News news »

Doc McStuffins may be able to cut back on her office hours: Walt Disney has notched a greater share of volume of advance ad commitments as part of its upfront sales.

The company, which operates Disney Channel, Disney Junior and Disney Xd, among other properties, saw advance ad commitments rise by 20%, said Rita Ferro, executive vice president of Disney Media Sales and Marketing, in an interview. She cited robust interest by movie studios as well as a swell in spending by traditional toy companies and new entrants into that arena, as well as a greater amount of interest by advertisers in buying cross-media packages that include traditional TV, video on demand, digital and mobile. Ferro declined to provide an estimate of the volume of dollars the company secured.

Where advertisers eager to court kids and families often place emphasis on a so-called “hard ten” – the weeks leading from late September to  the end of November – more of »

- Brian Steinberg

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TV’s Tiniest Viewers Wield More Power During Upfront Season

21 March 2016 7:43 AM, PDT | Variety - TV News | See recent Variety - TV News news »

Kids’ TV is filled with figures like Dora the Explorer, Doc McStuffins and Star, an anthropomorphic celestial body who helps lull preschoolers to sleep. Behind the children’s content, however, looms something decidedly more adult: using kids TV to reach parents with money to spend.

Some of the big media companies that own kiddie networks are testing new ways to distribute their content and sell it to advertisers — all in the name of offering up young parents who often tune-in the toddler favorites with their child. The sector has long been dominated by Viacom’s Nickelodeon and Time Warner’s Cartoon Network, but rivals are making new bids to grab something from this media-sector toy box and make it their own.

“There’s a real interest in spending time with millennial moms, who are usually with preschoolers,” said Rita Ferro, an executive vice who oversees ad sales for Disney Junior and other Disney-owned cable networks. »

- Brian Steinberg

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TV News Roundup: Sarah Hyland Joins ABC’s ‘Dirty Dancing,’ More Pilot Casting

2 March 2016 3:05 PM, PST | Variety - TV News | See recent Variety - TV News news »

In today’s news roundup, “Modern Family” star Sarah Hyland is ready for some “Dirty Dancing,” while pilot season is ramping up with much more casting. 

Casting News:

Sarah Hyland has been cast in the ABC musical event “Dirty Dancing,” Variety has learned. The “Modern Family” star will play Lisa Houseman, the older sister to Abigail Breslin’s Baby. While spending summer vacation in the Catskill Mountains, Lisa falls for the womanizing waiter Robbie.

Peter Facinelli and Kim Raver have joined Fox’s unconventional medical drama pilot “Zoobiquity.” The project will draw from the book of the same name, following Dr. Kara Martins (Marsha Thomason), a cardiologist who partners with a socially challenged veterinarian to pioneer cross-species medicine. Facinelli, who is currently appearing in CBS’ “Supergirl,” will play vet Dr. Lucas Court. Raver will play the hospital’s chief of medicine, Dr. Julia Fowler. The pilot will be directed by »

- Jacob Bryant

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3 items from 2016


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