Elizabeth Gilbert's best-selling 2006 memoir launched a self-discovery movement that could best be described by its full title: "Eat Pray Love
: One Woman's Search for Everything Across Italy, India and Indonesia."
Although Sony Pictures has simplified the title, the ongoing search for "everything" remains an integral part of the movie release Friday -- especially if "everything" includes the slew of merchandising items, from the "I Deserve Something Beautiful" lotus petal necklace (Dogeared Jewels and Gifts, $72) to the "Only True Love Remains" organic tee (Signorelli, $45) to the official prayer beads (World Market, $4.99).
The film might be a call to action for women to live their lives passionately, but it's also a call for them to purchase the tastes, smells and luxuries that Julia Roberts
enjoys onscreen through her travels. It serves as a fragrant reminder that movie merchandising, once the domain of films for teens and kids, has matured for the adult female audience.