9 items from 2014
As it turns out, casting a bunch of social media stars in a film is a good way to ensure that film performs well on digital platforms. Expelled, which stars Vine personality Cameron Dallas as a prankster who gets kicked out of school, reached #1 on iTunes just one day after its video on-demand (VOD) release.
Expelled is produced by AwesomenessTV, which is partnered with Dallas across sites like Vine (where he has more than one billion total loops) and YouTube. Beyond Dallas, the film's cast also includes many other online media personalities, including Andrea Russett, Lia Marie Johnson, Marcus Johns, Michelle Glavan and Teala Dunn.
The film, first announced in November, was shown in theaters on December 12th and arrived on VOD platforms four days later. In the first few hours after its release, it raced up the iTunes charts, and at 8:18 Pm, Russett snapped a pic of it »
- Sam Gutelle
The Fine Bros will soon have a TV show credit to their name. Benny and Rafi Fine have partnered with Nickelodeon to bring the premiere episode of ReactToThat (based on their hit React YouTube series) to traditional television on December 15, 2014. In the ReactToThat TV show, celebrities and children will react to viral online videos, but with an addition not found in the Fine Bros’ digital series. The participants will be asked to partake in a challenge or showdown based on the video they just watched, such as trying to see who can clap the fastest. The premiere episode will feature YouTube fashion vlogger Bethany Mota (who’s more than content to stay on YouTube and launch fashion lines with Aeropostle), AwesomenessTV’s Lia Marie Johnson, Paris Smith of Nickelodeon’s Every Witch Way, and Mace Coronel and Aidan Gallagher of the network’s Nicky, Ricky, Dicky, & Dawn. Nick Cannon and »
- Bree Brouwer
AwesomenessTV will deliver its latest film “Expelled” to fans’ favorite screen. The comedy will challenge the traditional distribution model, debuting in theaters on Dec. 12 before quickly moving to the Internet and video-on demand by the end of the month. The film stars a who's who of YouTube and Vine stars like Cameron Dallas, Andrea Russett, Lia Marie Johnson, Marcus Johns, Michelle Glavan, Teala Dunn and Matt Shively. See photos: TheWrap's 2014 ShortList Film Fest Rocks YouTube Space La (Photos) “The movie industry is changing in terms of not only who teens want to see on screen, but also how, when and where. »
- Gina Hall
School's out early this Winter with Expelled, AwesomenessTV's action-packed comedy film starring Cameron Dallas and a roll call of YouTube and Vine favorites including Andrea Russett, Lia Marie Johnson, Marcus Johns, Michelle Glavan, Teala Dunn, and True Jackson, VP actor Matt Shively.
The film debuts in New York, Los Angeles and Chicago on December 12. Expelled will also be available on demand at and through iTunes, Google Play, Amazon, Target Ticket, and Walmart beginning December 16. Pre-sale starts today. Video-On Demand will release December 30.
Dallas plays Felix, a legendary prankster who seems to always charm his way out of trouble. However, after his third strike at school, the principal has had enough and expels him. Never defeated, Felix resorts to his infamous ways and devises a plan with his brother (Johns), best friend (Shively), new friend (Johnson) and classmate (Russett) to convince his parents he's a stellar student.
Check out the »
It’s time to add one more retailer to the ranks who are looking for better, more digital ways to reach their younger customers. The department store Kohl’s, in conjunction with AwesomenessTV, has launched the Life’s S.o. R.a.d. web series to promote the store’s S.o. R.a.d. junior fashion line. Life’s S.o. R.a.d. will be an interactive, transmedia series covering several seasons and involving teen influencers from YouTube who interact with the S.o. R.a.d. line in fictional situations. Viewers will be able to participate in the social conversation around the line using the hashtag #sorad on Twitter and Instagram. The first season of Life’s S.o. R.a.d. will feature Lia Marie Johnson and Amanda Steele (aka MakeupbyMandy24) getting involved with the creation of the brand, with other influencer pairs to come in »
- Bree Brouwer
At age 17, Lia Marie Johnson has already spread her creative efforts across a number of different platforms. She is known for her frequent collaborations with The Fine Bros (she is a cast member on their MyMusic web series and has participated in the Kid, Teen, and YouTuber editions of React) and her regular presence on the main channel of the AwesomenessTV YouTube channel. Her work has also recently brought her to TV; in June, she starred in a movie on Nickelodeon. In addition to all these endeavors, Johnson continues to maintain an active presence on her own YouTube channel, which just passed one million subscribers. We spoke to Lia about that part of her online video profile: Tubefilter: How does it feel to have one million subscribers? What do you have to say to your fans? Lia Marie Johnson: Having 1 million subscribers feels the same as 999,999...haha, no really, »
- Sam Gutelle
At 17, Lia Marie Johnson is already a successful vlogger, web series star, and TV performer. Now, she's getting her own movie, too. Johnson will star in a feature-length TV film that will focus on her Terry the Tomboy character. Terry the Tomboy, who Johnson voices with a stereotypical Southern accent, is a character she plays on Awesomeness TV's YouTube channel. When the teen-focused network launched a weekly sketch show on Nickelodeon, Johnson brought Terry there as well, and the character has proven to be enough of a hit to warrant her own TV movie. The film, which will feature Terry's attempts to win over her crush, will be executive produced by Awesomeness TV CEO Brian Robbins. Robbins previously produced a trio of TV movies based off popular YouTube personality Fred, all of which were critically panned.
Visit Tubefilter for more great stories. »
- Sam Gutelle
Nickelodeon’s deal with Awesomeness underscores how traditional TV outlets and Internet hot shots are increasingly finding common ground on projects. Awesomeness, a unit of DreamWorks Animation, has produced a weekly sketch comedy series for Nickelodeon that featured the Terry the Tomboy character. The telepic is set to air June 21.
Nickelodeon’s pact with Awesomeness underscores how much traction the multichannel digital network has with the demo that Nickelodeon and Disney Channel used to thoroughly dominate. Awesomeness, meanwhile, has gained invaluable exposure for a highly marketable property through Nickelodeon’s broad reach in TV.
- Cynthia Littleton
This story first appeared in the May 23 issue of The Hollywood Reporter magazine. The west Los Angeles offices of AwesomenessTV saw a flurry of activity the morning CEO Brian Robbins announced his company had acquired fellow YouTube multichannel network Big Frame for $15 million. Moments after the reveal, employees' cheers erupted from his second-floor office. The April 2 deal marked a turning point for the 100-person multiplatform media firm, which produces three to five tween-skewing YouTube videos a day. DreamWorks Animation purchased Awesomeness, which works with YouTube stars like actress Lia Marie Johnson, in May 2013 for
- Natalie Jarvey
9 items from 2014
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