2. Arthur Sulzberger has stepped forward to say the estimate of $40 million in costs for the New York Times paywall is "vastly wrong" and the real amount was "much less." He was evasive about how much it did cost, however, and denied media reports the Nyt's pay model was too complex--noting that it was young and there was time to adjust it. CEO Janet Robinson simultaneously denied the paywall was being made to
Arthur Sulzberger was getting irritated. The New York Times publisher was on the dais at Columbia University on Tuesday night, fielding questions about the newspaper's new plan to charge its readers online.
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There was confusion about how much the pay meter costs, a Columbia dean, Bill Grueskin, noted. The website plus a smartphone costs $15; use an iPad and it's $20; use all three for $35; or just choose any print subscription. Could readers be forgiven for feeling the system was overly complex?
"Let's talk about complexity," Sulzberger said. "I don't know how to break this to you, but if you want to get home delivery of the Times in print-look,
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