Pinewood Group invests in platform used for casting 'Star Wars' extras

Online start-up We Got Pop has received $660,000 from investors also including Richard Northcott and Richard Fearn.

We Got Pop, an online platform used for sourcing film extras and crew, has raised $660,000 in investment from Pinewood Group and other angel investors including film producer Richard Northcott (9 ½ Weeks) and tech investor Richard Fearn.

Launched in 2013 by Kate McLaughlin and Bertil Daniel, We Got Pop allows production teams to connect with a community of film personnel and has been utilised by big-budget productions including Star Wars: The Force Awakens, Spectre and Everest to source extras.

Using the new investment, the company will now expand the platform to include crew booking and management tools, and will also be launching in the Us.

Pinewood’s CEO Ivan Dunleavy said of the investment: “We Got Pop is a production specific technology platform that will offer our key partners an improved service for handling their management and payment of extras casting.

“With our investment
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