Did You Know?
All known laws of taste dictate that you're not supposed to want to win an award. That it isn't the point. That it's a distraction. Which of course it is. It's also a good way to get your film noticed, which is exactly what everyone at the festival was trying to do... No one comes to SXSW to score a million-dollar deal (though no one would turn one down) or even a special jury award. They go to ...