Mike “Heron” Herard keeps an email list of roughly 200 of the best producers making music today. As the founder of the company BeatHustle, he routinely sends these producers potential samples made by a team of crack musicians; some of these loops have made it on to hit albums from Beyoncé and Migos. Last year, instead of feeding raw material to hitmakers, Herard reversed the process. “Hey, I’m emailing in my role as an A&r at Shady Records,” he said. “We’re looking for beats for an Eminem record.
- 1/22/2020
- by Elias Leight
- Rollingstone.com
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