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2 items from 2017

Deidre Brennan Will Take Reins at NBCUniversal’s Sprout

18 January 2017 7:58 AM, PST | Variety - TV News | See recent Variety - TV News news »

NBCUniversal named Deirdre Brennan, a longtime producer of kids’ content for a variety of networks around the world, as the new general manger of Sprout, a cable network that has been trying to ramp up its own pipeline of original series.

Brennan will report to Frances Berwick, president of lifestyle networks at NBCUniversal Cable Entertainment.  She will oversee all aspects of Sprout’s programming, marketing, business strategy and performance. Sprout competes with other kids’ outlets, but aims predominantly for preschoolers – and the parents who watch TV with them.

“Sprout is evolving and growing rapidly as we reinvent our business model to an originals-driven brand, and I’m thrilled to have a leader with Deirdre’s unparalleled experience drive this growth phase,” said Berwick in a statement.

Brennan joins Sprout from Corus Entertainment, where she was vice president of content, overseeing the development, management and execution of the Corus Kids slate of programming, including »

- Brian Steinberg

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Sprout Taps Children’s Media Exec Deirdre Brennan As General Manager

18 January 2017 7:39 AM, PST | Deadline TV | See recent Deadline TV news »

Sprout has hired veteran children’s media exec Deirdre Brennan as General Manager. Reporting directly to Frances Berwick, President, Lifestyle Networks, NBCUniversal Cable Entertainmen, Brennan will oversee all aspects of Sprout's programming, marketing, business strategy and performance of the 24-hour preschool network. In her new role, Brennan will set the strategy for all network and digital operations, with organizational oversight that includes programming… »

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2 items from 2017

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