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1 item from 2015

Levi Roots turned down I'm a Celebrity: "I've got to be very careful what I'm seen to be doing"

27 July 2015 8:01 AM, PDT | Digital Spy | See recent Digital Spy - TV news news »

Levi Roots appears to be high on the wish list for I'm a Celebrity... Get Me Out of Here! producers.

The Reggae Reggae sauce creator has been asked more than once to go into the jungle, but he says that the show is not for him.

Asked if he would ever consider the ITV series, he told This Morning: "Umm no. I've already been approached a couple of times, [but] I don't think it's for me. I've got to be very careful what I'm seen to be doing.

"People are invested in a bit of Levi Roots and not just the sauce."

Meanwhile, his interview with Eamonn Holmes and Ruth Langsford also uncovered his real name... Keith.

Forced into admitting his less exciting birth name, he said to Holmes: "Don't you go there! It was one of the most frightening parts going in Dragons' Den because I'd gone in the show thinking, »

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