(TV Series documentary)
Did You Know?
[remarking that he would have liked the job of developing a corporate identity for the Vatican] I would go to the pope and say, "Your holiness, the logo [the cross] is O.K. but everything else has to go."
He was a graphic designer whose creations include book covers, shopping bags, kitchen-wares, furniture, corporate logos, and a map of the New York City subway system. His clients included American Airlines, Ford, IBM, Xerox, Gillette, the National Park Service, Bloomingdale's, and Saks Fifth Avenue.