The animated series, which premiered on Disney Channel and Disney Junior in July, is a story inspired by diverse Latin cultures and folklore. Princess Elena is the first-ever Latina princess for Disney.
“It’s just a few weeks into the launch of ‘Elena of Avalor’ and we are already seeing what an impact and connection she is making with kids and families. We’re eager to make sure that we will have many new stories of bravery, adventure and leadership for our audience to enjoy and are delighted to begin production on our second season and continue to find ways for her story to be heard both on and off screen,” said Nancy Kanter, executive vice president and general manager of Disney Junior Worldwide.
The July 22 premiere of “Elena of Avalor” ranks as the year’s no.1 telecast
When Elena of Avalor surfaces on Disney Channel at 7 p.m. on Friday, July 22, in a one-hour special of the same name, viewers will have to decide if they want to follow her adventures. The animated teenage character, they will learn, has saved her kingdom from an evil sorceress, but must learn to rule as crown princess until she is old enough to be queen.
Disney is pulling out all the promotional stops to make sure its fans will want to follow her journey. Princess Elena characters will traipse through Walt Disney World Resort this summer and Disneyland Resort in the fall. Disney Publishing has produced print and e-book titles based on the character and her story. And licensees including Habro, Jakks Pacific, Franco Manufacturing and Children’s Apparel Network have readied dolls,
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