9 items from 2013
Blu-ray & DVD Release Date: Nov. 5, 2013
Price: DVD $26.98, Blu-ray $29.98
Slacker-ish business school grad Scat (Fernandez) comes up with a million-dollar idea for a new soft drink to pitch to a major beverage manufacturer, though the drink itself is seemingly a worthless potable. The drink is nonetheless embraced by the company, but Scat is screwed over by his roommate (Kellan Lutz, Immortals), who claims all the credit. Teaming up with a luscious lady executive (Heard), Scat plot to get back the credit, the money…and some serious payback.
Syrup premiered as a video-on-demand title in May, 2013 to little fanfare, »
What a delicious irony. The same weekend the shameless product placement vehicle The Internship hits North American cinemas, discerning audiences will also be able to seek out Syrup, an adaptation of the brilliantly satirical Max Barry novel of the same name which takes square aim at marketing bullshit. Directed by Aram Michael Rappaport, Syrup stars Amber Heard, Shiloh Fernandez, Kellan Lutz and Brittany Snow, and while the short synopsis doesn't do the story justice here it is: A lowly marketing exec enlists the help of a scarily beautiful, brainy co-worker to save his million-dollar idea from corporate espionage in this scathingly funny send up of sex, celebrity, and greed. For those wondering about the headline, Fukk is the name of a fictional energy drink used in the book and film,...
[Read the whole post on twitchfilm.com...]
Magnolia Pictures' Syrup opens on June 7th under the direction of Aram Rapaport, who also adapts the Max Barry novel with the author. The comedy prodiced by Cameron Lamb, Susan A. Stover and Barrie M. Osborne, also co-stars Josh Pais, Toby Hemingway, Greg Paul and Rachel Dratch. Syrup is an edgy comedy that exposes the cut-throat world of advertising through the eyes of a young prodigy chasing fame, fortune, and the woman of his dreams. Fresh out of school with a degree in marketing, Scat will do anything to prove that he has what it takes to swim with the rich and wildly successful. Scat comes up with a brilliant new product that gives new meaning to the old saying “sex sells.” He is sure it will send him right to the top…if only he can convince his boss, the beautiful and mysterious “6,” that it's an idea worth millions. »
We already shared the official trailer for Syrup movie, which stars Shiloh Fernandez, Amber Heard and Kellan Lutz, remember? Now it’s time to give you a much better look at the trio, ’cause brand new photos, first poster and a 3-minute featurette from the film have arrived. Check out what they have to say about their characters & let us know what you think… Director Aram Rappaport stands behind this comedy which is actually based on the best-selling book of the same name written by Maxx Barry. It’s an edgy comedy that exposes the cut-throat world of advertising through the eyes of a young prodigy...
- Jeanne Standal
Today we have a new trailer for the upcoming "Syrup" dark comedy, starring Amber Heard, Shiloh Fernandez, Kellan Lutz, and Brittany Snow. Check it out below. Plot: A slacker (Fernandez) hatches a million-dollar idea. But in order to see it through, he has to learn to trust his attractive corporate counterpart (Heard). Based on Max Barry's novel. The new movie is written and directed by Aram Rappaport (Summer Song). A release date has yet to be set, but it will likely hit selected theaters this summer. Trailer: »
Is it possible that all of your likes, your dislikes, the very tastes that you feel define you as a human being, aren’t really choices that you’ve made for yourself at all, but ideas that have been sold to you by slick, suit-wearing predators who pride themselves on being able to tap into your ego and insecurities in order to brainwash you into believing whatever what they want you to believe? Are you such a mindless follower that you’ve bought your entire identity off of a billboard? These are the heady questions at the center of Max Barry’s debut novel “Syrup,” which is a satirical tale set in the world of product marketing. And they’re the heady questions at the center of director Aram Rappaport’s new film adaptation of the story, which stars names like Shiloh Fernandez, Brittany Snow, and Amber Heard. Does watching a group of smug, pretty »
- Nathan Adams
"We take image very seriously." Magnolia Pictures has debuted a trailer for the indie film Syrup, based on Max Barry's "cult" business/marketing novel of the same name. It tells the story of a young marketing exec who comes up with a million-dollar idea, but "has to learn to trust his attractive corporate counterpart." The concept behind this isn't bad, but there's something extra cheesy about the cast and the marketing dialogue that makes everything feel a bit too fake. The cast includes Brittany Snow and Amber Heard as the sex sellers, plus Shiloh Fernandez, Kellan Lutz, Rachel Dratch and Josh Pais. Not great, but may be fun. Here's the first official trailer for Aram Rappaport's adaptation Syrup, found on YouTube: A slacker named Scat (Shiloh Fernandez) hatches a million-dollar idea. But, in order to see it through, he has to learn to trust his attractive corporate counterpart. »
- Alex Billington
After an underwhelming trailer and flashy set photos, we thought the film adaptation of Max Barry’s novel “Syrup,” might show up at Sundance. It didn't, but along the way, Magnolia Pictures landed the film and, with a theatrical and OnDemand release around they corner, they’ve also dropped a brand new trailer. Directed by Aram Rappaport and featuring "Evil Dead" star Shiloh Fernandez, Amber Heard and Kellan Lutz, the film looks to posit itself as a sleek, winking satire on the advertising and business worlds. As the trailer shows, Fernandez plays Scat (yes, that’s his name), who brainstorms a soda beverage called Fukk Cola and bands together, both romantically and professionally, with 6 (Heard), the production manager at Coke. Yes, that’s her name as well, and speaking of promotional attempts aimed to please, the trailer doesn’t exactly sell the film’s charms. Amidst the rampant dolly whip-pans »
- Charlie Schmidlin
Are you guys ready for a huge Syrup update? Sure you are, so here we go – a brand new trailer for Aram Rappaport‘s movie is here and you can check it out in the rest of this report. Unfortunately, there’s still nothing about the official release date, but at least you can take a much better look at the leading cast – Shiloh Fernandez, Amber Heard, Brittany Snow & Kellan Lutz! So, as we previously reported, the movie comes from writer/director Aram Rappaport and is actually an adaptation of the Max Barry novel of the same name which tells the story of marketing and...
- Jeanne Standal
9 items from 2013
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